When You Lose Weight, Where Do the Pounds Go?
Jessica Curtis, PhD earned her doctorate in biochemistry at the University of Minnesota and did a postdoctoral fellowship at the National Institute on Aging in the National Institutes of Health. ...
View ArticleWhat Can Snoring Bears Teach Us About Saving Human Lives?
The daughter of a rocket scientist and a biologist, pursuing her own science career was a natural for Maia Arnold. Her PhD studies at Johns Hopkins University focused on tuberculosis, ...
View ArticleThis Makes Me Want to Quit Smoking. And I Don’t Even Smoke!
I’m not a smoker, but as a designer I can appreciate brilliant marketing. So I had to grab “The Last Pack” when I was in a CVS pharmacy last weekend. ...
View ArticleDon’t Confuse Me With The Facts
“Don’t confuse me with the facts. I’ve got a closed mind.” So said U.S. Representative Earl Landgrebe in defense of disgraced President Richard Nixon during the Watergate hearings in 1974. ...
View ArticleAre you innovating in drug development? Talk about it. Now.
I’ve had some interesting conversations of late with communications folks at several major biopharmaceutical companies who’ve expressed that the clinical development stage companies always seem to get...
View ArticleA PR Pro’s Top 3 Takeaways from PRSA Health Academy
Each year, the Public Relations Society of America (PRSA) Health Academy Conference focuses on what Spectrum does best: health communications. Themed “New Realities, New Rules: Sharpening Your...
View ArticleCampaigning for a Cause: #TeamNoCancer
I joined the Spectrum team a few weeks ago, and like my new colleagues, I am passionate about health communications. Over the next 10 weeks, I’ll not only work on ...
View ArticleSpring Cleaning Your Communications Program: Five Tips for Making Sure...
A domestic goddess I am not. But each year around this time I get the itch to spring clean – organize my apartment, dust behind the blinds, scrub the floors, ...
View ArticleOne Giant Leap for Branded News
What do you do when your brand wants to promote exciting news, but your product remains the same? If you’re Red Bull, you float a balloon to the edge of ...
View ArticleGLOBALHealthPR: Down Under to Discuss What’s Up in Health and Science...
Exactly four weeks from today, health communications executives from over a dozen countries will gather in Sydney, Australia for the 14th annual GLOBALHealthPR Annual General Meeting (AGM). Chaired by...
View ArticleWhat is the Spectrum Way? Let us show you!
Here at 2001 Pennsylvania Avenue, we have something called The Spectrum Way. It’s sort of like Spectrum’s list of commandments. Our ability to help clients achieve their business goals is ...
View ArticleJust When You Thought the Social Media Make-over Trend was Breaking…
With all the redesign going on this year, it’s as if the social media community has had an identity crisis. Like a domino effect, following updates on other social media ...
View ArticleTackling a Weighty Issue: Spectrum and GLOBALHealthPR Alarmed by Childhood...
The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organizations connect with their target audiences. On a global scale, there is enormous ...
View ArticleOn the 11th Anniversary of September 11: Expanded Coverage for Responders
Firefighters and other 9/11 responders, and those who worked among the debris of the World Trade Center site have been faced with a host of health-related problems. On Monday, the ...
View ArticleGrowing Up Digital
When I started out in public relations, I wasn’t the digital guy. In fact, I took a much more traditional route. In a way, I grew up digital. I started ...
View ArticleTop Five Survival Tips for ASCO
I’ve attended a lot of medical meetings over the past eight years and just recently had the chance to attend the American Society of Clinical Oncology (ASCO)’s Annual Meeting for ...
View ArticleNot On My Budget: 5 Tips for Running a Successful Social Media Plan on a...
On May 17 I will be joined by Spectrum’s longtime client and partner RESOLVE as we present at the PRSA Health Academy (#prsahealth) in Philadelphia. The presentation (“Media Integration: Reach Your ...
View ArticleThe Journal of Health Communication Celebrates 100 Issues – What’s Next?
Milestones matter, and achieving a century of anything is worth noting. In Poland, where I have lived and worked since 2005, birthdays are celebrated not with a chorus of “Happy ...
View ArticleSpectrum Celebrates 15 Years
Photo Credit: Scott Davis Tis the season to celebrate, and celebrate Spectrum did, at our holiday party last Thursday, December 15. The Spectrum gang has a lot to celebrate this ...
View ArticleClik here to view.
Spring Cleaning Your Communications Program: Five Tips for Making Sure...
A domestic goddess I am not. But each year around this time I get the itch to spring clean – organize my apartment, dust behind the blinds, scrub the floors, clean out my closet. There’s something to...
View Article
![[-100%] Commodity Intelligence – (Android Apps)](http://play-lh.googleusercontent.com/j67-qJvmnn4xnVlYVZ9ZhtZUJIgwjKekJGoKQT6D1KHcWGZxtQaFroummEvwV17na7tyh1pGbbeWCRdWtTKqeg=w950-h950)
