Just When You Thought the Social Media Make-over Trend was Breaking…
With all the redesign going on this year, it’s as if the social media community has had an identity crisis. Like a domino effect, following updates on other social media ...
View ArticleWhat is the Spectrum Way? Let us show you!
Here at 2001 Pennsylvania Avenue, we have something called The Spectrum Way. It’s sort of like Spectrum’s list of commandments. Our ability to help clients achieve their business goals is ...
View ArticleGLOBALHealthPR: Down Under to Discuss What’s Up in Health and Science...
Exactly four weeks from today, health communications executives from over a dozen countries will gather in Sydney, Australia for the 14th annual GLOBALHealthPR Annual General Meeting (AGM). Chaired by...
View ArticleOne Giant Leap for Branded News
What do you do when your brand wants to promote exciting news, but your product remains the same? If you’re Red Bull, you float a balloon to the edge of ...
View ArticleSpring Cleaning Your Communications Program: Five Tips for Making Sure...
A domestic goddess I am not. But each year around this time I get the itch to spring clean – organize my apartment, dust behind the blinds, scrub the floors, ...
View ArticleCampaigning for a Cause: #TeamNoCancer
I joined the Spectrum team a few weeks ago, and like my new colleagues, I am passionate about health communications. Over the next 10 weeks, I’ll not only work on ...
View ArticleA PR Pro’s Top 3 Takeaways from PRSA Health Academy
Each year, the Public Relations Society of America (PRSA) Health Academy Conference focuses on what Spectrum does best: health communications. Themed “New Realities, New Rules: Sharpening Your...
View ArticleAre you innovating in drug development? Talk about it. Now.
I’ve had some interesting conversations of late with communications folks at several major biopharmaceutical companies who’ve expressed that the clinical development stage companies always seem to get...
View ArticleDon’t Confuse Me With The Facts
“Don’t confuse me with the facts. I’ve got a closed mind.” So said U.S. Representative Earl Landgrebe in defense of disgraced President Richard Nixon during the Watergate hearings in 1974. ...
View ArticleThis Makes Me Want to Quit Smoking. And I Don’t Even Smoke!
I’m not a smoker, but as a designer I can appreciate brilliant marketing. So I had to grab “The Last Pack” when I was in a CVS pharmacy last weekend. ...
View ArticleWhat Can Snoring Bears Teach Us About Saving Human Lives?
The daughter of a rocket scientist and a biologist, pursuing her own science career was a natural for Maia Arnold. Her PhD studies at Johns Hopkins University focused on tuberculosis, ...
View ArticleWhen You Lose Weight, Where Do the Pounds Go?
Jessica Curtis, PhD earned her doctorate in biochemistry at the University of Minnesota and did a postdoctoral fellowship at the National Institute on Aging in the National Institutes of Health. ...
View Article