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Medical Device Recall and Crisis Response
There have been countless recalls of faulty drugs and medical devices in the pharmaceutical and device industry. Some have been the result of malicious actions by external parties, while others can be...
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Spectrum Celebrates 15 Years
Photo Credit: Scott Davis Tis the season to celebrate, and celebrate Spectrum did, at our holiday party last Thursday, December 15. The Spectrum gang has a lot to celebrate this year, including 15...
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The Journal of Health Communication Celebrates 100 Issues – What’s Next?
Milestones matter, and achieving a century of anything is worth noting. In Poland, where I have lived and worked since 2005, birthdays are celebrated not with a chorus of “Happy Birthday to You,” but...
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Not On My Budget: 5 Tips for Running a Successful Social Media Plan on a...
On May 17 I will be joined by Spectrum’s longtime client and partner RESOLVE as we present at the PRSA Health Academy (#prsahealth) in Philadelphia. The presentation (“Media Integration: Reach Your...
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Top Five Survival Tips for ASCO
I’ve attended a lot of medical meetings over the past eight years and just recently had the chance to attend the American Society of Clinical Oncology (ASCO)’s Annual Meeting for the first time. I knew...
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Growing Up Digital
When I started out in public relations, I wasn’t the digital guy. In fact, I took a much more traditional route. In a way, I grew up digital. I started working with some tech clients who wanted the...
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On the 11th Anniversary of September 11: Expanded Coverage for Responders
Firefighters and other 9/11 responders, and those who worked among the debris of the World Trade Center site have been faced with a host of health-related problems. On Monday, the federal government...
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Tackling a Weighty Issue: Spectrum and GLOBALHealthPR Alarmed by Childhood...
The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organizations connect with their target audiences. On a global scale, there is enormous potential to make an...
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Just When You Thought the Social Media Make-over Trend was Breaking…
With all the redesign going on this year, it’s as if the social media community has had an identity crisis. Like a domino effect, following updates on other social media sites like Facebook’s Timeline...
View ArticleWhat is the Spectrum Way? Let us show you!
Here at 2001 Pennsylvania Avenue, we have something called The Spectrum Way. It’s sort of like Spectrum’s list of commandments. Our ability to help clients achieve their business goals is a result of...
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GLOBALHealthPR: Down Under to Discuss What’s Up in Health and Science...
Exactly four weeks from today, health communications executives from over a dozen countries will gather in Sydney, Australia for the 14th annual GLOBALHealthPR Annual General Meeting (AGM). Chaired by...
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One Giant Leap for Branded News
What do you do when your brand wants to promote exciting news, but your product remains the same? If you’re Red Bull, you float a balloon to the edge of the atmosphere and jump out. It’s called branded...
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Spring Cleaning Your Communications Program: Five Tips for Making Sure...
A domestic goddess I am not. But each year around this time I get the itch to spring clean – organize my apartment, dust behind the blinds, scrub the floors, clean out my closet. There’s something to...
View ArticleSpectrum Celebrates 15 Years
Photo Credit: Scott Davis Tis the season to celebrate, and celebrate Spectrum did, at our holiday party last Thursday, December 15. The Spectrum gang has a lot to celebrate this ...
View ArticleThe Journal of Health Communication Celebrates 100 Issues – What’s Next?
Milestones matter, and achieving a century of anything is worth noting. In Poland, where I have lived and worked since 2005, birthdays are celebrated not with a chorus of “Happy ...
View ArticleNot On My Budget: 5 Tips for Running a Successful Social Media Plan on a...
On May 17 I will be joined by Spectrum’s longtime client and partner RESOLVE as we present at the PRSA Health Academy (#prsahealth) in Philadelphia. The presentation (“Media Integration: Reach Your ...
View ArticleTop Five Survival Tips for ASCO
I’ve attended a lot of medical meetings over the past eight years and just recently had the chance to attend the American Society of Clinical Oncology (ASCO)’s Annual Meeting for ...
View ArticleGrowing Up Digital
When I started out in public relations, I wasn’t the digital guy. In fact, I took a much more traditional route. In a way, I grew up digital. I started ...
View ArticleOn the 11th Anniversary of September 11: Expanded Coverage for Responders
Firefighters and other 9/11 responders, and those who worked among the debris of the World Trade Center site have been faced with a host of health-related problems. On Monday, the ...
View ArticleTackling a Weighty Issue: Spectrum and GLOBALHealthPR Alarmed by Childhood...
The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organizations connect with their target audiences. On a global scale, there is enormous ...
View Article